Everand Logo

Welcome to Everand!

  • NZ Marketing

    LOYALTY NZ: Revamping the Flybuys brand for a new age of consumers

    Sep 11, 2020 4 minutes

    With 1.7 million members Flybuys is the best known loyalty card programme in New Zealand. However, according to Loyalty NZ’s CEO Lizzy Ryley, this familiarity was starting to erode brand relevance, which they knew they needed to adapt to beat.

    “Feedback from younger people was that Flybuys was seen as the ‘toaster programme’ and something only their parents used. So, a decreasing appeal to younger Kiwis coupled with a more dynamic and competitive market, meant we needed to take a long, hard look at the programme and what we needed to do to increase relevance and ensure Flybuys was the card that members scanned

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing3 min read
    Marketing Association Celebrates 50 Years Of Helping Marketers Be Brilliant
    It was 1974 – the year ABBA released Waterloo, President Nixon resigned and Muhammad Ali won the Rumble in the Jungle. In New Zealand, 18-yearolds won the right to vote, a Committee for Women was established and we were all singing along to Cheryl Mo
    NZ Marketing7 min read
    Bridge Over Troubled Water
    The breaking news on an otherwise uneventful Wednesday morning was that Three’s parent company Warner Bros Discovery was breaking the news. Staff had been drafted to an 11am meeting, where they were given the unholy word that Newshub’s newsroom would
    NZ Marketing2 min read
    Lockdown Baby: The Birth Of A Rascal
    It was March 2020, in the midst of the first lockdown. Like a lot of agency folk, I was feeling the grind of being too stretched, under-resourced and racked with guilt that I wasn’t doing my best work. Then Covid hit and shit hit the fan, creating ex

    Related Books & Audiobooks