BEAUTY OF BRANDING: KEEP MERCHANDISE SALES IN-HOUSE!
To do that effectively, you need to have a school merchandise program in place, one that’s designed to steer customers away from acquiring their gear elsewhere. The program should include an official equipment policy, the creation of branded merchandise (uniforms, sparring pads, gear bags, etc.) and an enforcement policy.
I know — you don’t like to think of your students as customers. That’s understandable. What you do is a higher calling. You teach a way of life. It’s a noble ambition that precludes you from looking at your students as parts of an income stream. I’m the same. We have
