Can JLR bounce back?
INEOS Grenadier: all you need to know about the 4x4 taking over from the Land Rover Defender’.
That’s how the Daily Telegraph headlined its article on Sir Jim Ratcliffe’s new vehicle, which was revealed to the world at the beginning of July. It was probably not what JLR’s CEO, Prof Dr Sir Ralf Speth, wanted to be reading over his muesli as he grapples with the firestorm of challenges facing his company at the moment.
It’s a rather poignant headline because Ratcliffe offered to buy the real Defender tooling and production line and continue
