IT was a bit late to be an April fool’s joke and too early for the Christmas panto season, but it was certainly a world-class farce. I am referring, of course, to JLR (not Jaguar Land Rover anymore, apparently, just plain JLR) and the ‘House of Brands’ comedy of errors, where the company’s leadership managed to turn absolutely nothing into a worldwide PR disaster that enraged thousands of Land Rover enthusiasts and lost huge amounts of goodwill.
The story broke on 20 April. In fact, I’d heard about it ten days earlier
