WHEN Prof Dr Sir Ralf Speth was running the show, JLR’s ambition was to build over a million cars every year, and among them would be a Jaguar saloon expected to give the BMW 3-series and its Mercedes and Audi equivalents a run for their money. Sir Ralph was the architect of this strategy and for quite a few years after he took over the helm, all the signs were that he could be right.
That year – 2008 – the first under Tata ownership, the company
