Juliet Sear

"I love seeing how other people do things with baking and cake decorating!"

Hi Juliet! You’ve had such a successful career in baking – from running your own cake boutique and baking for celebrities, to writing your own books and presenting your own TV show – where did it all begin?

It all stemmed from my love of savoury food, throwing parties and gatherings and getting friends and family together. I used to manage pubs and bars and work in kitchens. Once I had my first child, I threw a huge party for him and we invited about 150 people and, along with catering for it, I decided to make a cake too. I caught the bug for cake decorating then as I thoroughly enjoyed making it. This was about 22 years ago! I started making cakes for fun. I had three kids under three so was off work for a long while, and I started a small cake making business from home. I’d bake in the night when they were all in bed. It all started from there. In those days there was no YouTube etc, and baking was still seen as really old fashioned, so I taught myself from novelty cake books and practiced until I got better. I also used to go to the Southend Sugarcraft guild at a Salvation Army church and was taught all the old-school cake decorating techniques by some fabulous ladies. I then adapted what I’d learned and started to develop my own style which