Josefin Liljeqvist you buy a shoe and you meet the cow who got killed to make it

Swedish designer Josefin Liljeqvist — behind her eponymous fashion-tech brand founded in 2015 — noticed that there was a lack of animal welfare legislation and the United Nations Global Goals did not seem to reflect increased consumer awareness and desires to protect animals. In an attempt to address the United Nations Ethical Fashion Initiative, she targeted the increased customer demand for transparency in order to create a connection between the consumer and their purchase. She decided to reimagine her product’s supply chain, to reinvent the way that leather is produced in a way that values and recognizes the animal that is central to it. Instead of seeing leather production as its own entity, the designer worked to bring back the old notion of using every ounce of the animal so that each production step makes the most of the animal’s life and puts the animal into the conversation. In order to do». In creating this connection, she is making the story of a pair of shoes live on and believes that Liljeqvist thinks that priorities in this often-misleading industry are honesty, authenticity, and rawness, so that consumers can see the direct impact that their purchase has.