the target is one trillion trees – so far, 13.6 billion marked

For Plant-for-the-Planet, the way to move forward is to collaborate, both with planting organizations and with scientists. «These projects have some sort of collaboration with academia, for an ecological understanding of the site that you are restoring», says Finkbeiner. Academic collaboration has led Plant-for-the-Planet to pursue planting projects closer to the equator, rather than temperate areas, such as North America, Europe, and most of Asia. «First of all, because these areas tend to have a lot of forests anyway», says Finkbeiner, «and second, a tree in the tropics grows faster