Good For The Environment, Good For Business
THE PLASTIC CRISIS IS ONE OF THE GREATEST environmental issues facing our planet. An estimated 12.7 million tonnes of plastic end up in our oceans each year which is why it should be no shock that the Ellen MacArthur Foundation stated that there could be more plastic than fish in our oceans (by weight) by 2050, in a business-as-usual scenario. Packaging like bottles, cans, and other containers which ends up in the environment, with no viable end-of-life solution, only adds to this waste problem and as the world’s biggest beverage company, The Coca-Cola Company is sparing no effort to help resolve it.
The Coca-Cola Company’s World Without Waste program is an ambitious environmental initiative launched in 2018
