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    Goat Sales For Eid Were Tanking Due To The Pandemic. So Marketers Got Creative

    It's been hard to sell the sacrificial animal in India for the Eid al-Adha holiday amid COVID-19. Goat dealers are trying everything from a pageant hosted by a TikTok star to WhatsApp orders.
    by Sandip Roy Jul 31, 2020 4 minutes
    Source: YouTube

    The video clip shows a beauty pageant of sorts — but no contestants are promising world peace.

    "I look for beauty. And aggression. Things that stand out in a crowd," says judge Faisal Sheikh in the video. Also known as Mr Faisu 07, he is a TikTok star and an Instagram influencer based in Mumbai.

    As if on cue, one of the contestants, Ninja Double Apple, tries to head butt him. Sheikh, impressed, gives Ninja Double Apple a 9 out of 10. The contestant Heera does a regal head toss but only merits an 8. Heera's coiffure is not up to snuff.

    Ninja and Heera are goats at Bakra Mania, a goat market in Mumbai. "The goat farmer thought a TikTok star could. The channel showcases many goat gems like "India's Cutest Butcher," "Goat Queen" and "Most Expensive Goat."

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