Business Today

BUCKING THE TREND

This year has been particularly good for 25-year-old Vignesh Sridharan. The management graduate from XLRI has joined as a trainee in the sales and marketing division of Reckitt Benckiser, a company he interned with last summer and got a job in October. The company held on to the offer even during the pandemic, and Sridharan was onboarded in June. He is currently operating out of Kolkata.

In a season of layoffs and pay cuts, Sridharan is mindful of the happy confluence of three factors — luck, choice of sector and the value of sticking to commitments that recruiters make. All three played out in his case. Among his batch of 180, the majority had no issue of any sort, either in getting a job offer or in onboarding. Sridharan’s choice of the FMCG sector has helped him too. Irrespective of any crisis, essential items will be in demand.

Some 2,000 km away, in her hometown in Surat, Kiran Sharda, 22, a student of

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