‘Sell the sizzle’ to bring people into horse world
THE equestrian world should “sell the sizzle, not just the sausage” as it markets itself to a postlockdown Britain.
As many people who were forced to spend weeks indoors during coronavirus restrictions may re-evaluate their lives and how they spend leisure time when things return to normal, the equestrian industry could benefit.
Patrick Delaney, a lecturer at Hadlow College in Kent and former British Showjumping course-designer and British
