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  • Chicago magazine

    Larry Wert

    Jul 18, 2020 2 minutes
    Interview by MIKE THOMAS
    Illustration by KATHRYN RATHKE

    ◼ The biggest risk I took was in the late ’80s. Jim de Castro hired me to run WLUP-AM and FM. Next thing I knew, I was standing in front of Steve Dahl, Garry Meier, Jonathon Brandmeier, Kevin Matthews, and the whole Loop family, being introduced as the new GM. Radio prime time then was in the morning or evening, but

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