You South Africa

THE BIG AD BOYCOTT

HE’S the most powerful chief executive on the planet, in charge of a social network that’s colonised the world. And with such power comes great responsibility – but it’s a responsibility he hasn’t always been willing to shoulder.

Mark Zuckerberg has survived many a legal and ethical storm in the past few years, dodging lawmakers in the US and getting out of the Cambridge Analytica data-privacy scandal unscathed.

But now he’s finally been forced to listen to critics as major advertisers are pulling their spend from the social media giant because of its lack of action against

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