Tails of SUCCESS
‘My brand represents the magic of dogs and the outdoors’
Former City PA, Kerry Jordan, 42, lives in Fernhurst, West Sussex, with husband Alex and their five whippets. Last year she founded Fur & Fables, a professional dog photography service.
THE IDEA
Around 10 years ago I bought a camera and fell in love with the creativity of photography. Although I had a successful job as a PA to a chief executive officer in the City, taking photos became a passion – so much so that I went part-time to build a wedding photography business. At the time, I thought that was the only way you could make a living from photography. While doing this, I began posting pictures of my dogs – five gorgeous whippets – on Facebook, under the name Whippet Snippets. People really responded to my images and musings on dogs, nature and life, and the page grew to over 9,000 followers. I began getting lots of requests to take pictures of other
