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‘My e-tailer brings a special part of Turkey to SA’
MADELEINE HUGO lives in Paarl with her husband Schalk and their daughter. She founded The Cotton Company, an online store that imports and sells authentic Turkish textile products, such as scarves, towels, and throws.
* THE IDEA I worked in SA’s wine industry for a few years, handling sales and distribution, before Schalk and I moved to Turkey in 2013, where I took over marketing for a local wine company. While settling into our new home abroad, I bought a few locally made throws and towels to spruce up the place. This was the first time I’d felt the unique, soft texture of authentic Turkish textiles. They added such an elegant touch to my home, and I bought extras to give to family and friends as gifts. They adored them as much as I did, asking if I’d send over more. In time, I realised I’d discovered a gap in
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