RED BULL GIVES YOU WINS
Fifty miles north of Sao Paulo, it all begins with sausages.
Inside the Estadio Nabi Abi Chedid, a snack bar has done a roaring trade for years. Its most popular item is a range of sausage sandwiches each dedicated to a club legend – featuring Brazil’s 1994 World Cup-winning manager Carlos Alberto Parreira, fellow ’94 champion Mauro Silva and ex-Real Madrid head honcho Vanderlei Luxemburgo. In Braganca Paulista, you have not done anything in life until you have been immortalised in sausage.
A small city of just 160,000 people, Brazilians know it for little else than its traditional delicacy. However, things are changing. Less than three years ago, the football team suffered relegation to Brazil’s third tier. Now they are in the top flight, ready to break up the country’s elite and challenge for continental glory.
For decades, Brazil’s big honours have been gobbled up by powerhouses such as Palmeiras, Flamengo and Santos. But like in Germany and Austria, a new force is emerging. Red Bull.
FOOTBALL WITHOUT FANS IS...
Unlike elsewhere, Red Bull’s rise in Brazil is not a tale of one team, but
