DODGE STORIES

During the late ’50s and ’60s, the number of car dealerships jumped dramatically across the country. Manufacturers reasoned that if prospective buyers had a dealership in their neighborhood, they would sell more cars. In this Golden Age of American car production (1955-1970), some dealerships began to focus on performance cars as a way to generate additional traffic. Yenko in Pennsylvania, Motion in New York, Dana and Galpin in California, Royal in Michigan, and others all specialized in delivering high-powered cars to a thirsty public. Most importantly, car manufacturers took advantage of this specialization, creating unique cars with bigger engines and other performance options to help push cars off the lot.

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