For ‘grandfluencers,’ age isn’t a social media hindrance – it’s a hook

She’s not your typical social media influencer. But in atypical times under strict quarantine, Spain has turned to Luisa Cantero Sanchez, better known as “Tata,” for their dose of daily escape.

“I’m 95 years old, and I’ve adopted technology to help us stay in our houses to fight the coronavirus,” reads her Instagram profile, which has attracted more than 106,000 followers since the show #CuarenTata began this spring. Each afternoon, she and her millennial great nephew, the Spanish actor Miguel Ángel Muñoz, do an Instagram