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  • Leisure Wheels

    SELLING CARS IN VIRTUAL REALITY

    May 04, 2020 3 minutes

    There simply isn’t a need for it anymore, as proven by the various manufacturers who moved their new model unveilings to an online platform within hours.

    To be honest, it’s not like we didn’t see it coming. It’s been years since we attended an international motor show, yet we have access to the same material at the same time as someone in attendance. New car unveilings have long been live-streamed, meaning we could tune in via YouTube from thousands of miles away. And you don’t have to battle 100 other journalists to get an unobstructed view

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