AdNews

Love in the time of total television

Data to the left of me, measurements to the right. The complex craft of judging the size of television audiences in Australia is reportedly getting simpler.

The VOZ system, available from April, is billed as the start of a clearer picture of total audience

You’re reading a preview, subscribe to read more.

More from AdNews

AdNews3 min read
Hero
The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline. “This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tang
AdNews2 min read
Sparro & Jack Nimble
Sparro & Jack Nimble has won AdNews Digital Agency of the Year. This is the second time for Jack Nimble, before it became part of Sparro. “In a tightly contested category, Sparro & Jack Nimble was the all-round winner with strong commercials and an e
AdNews3 min read
I’m Dying Inside
I'm Dying Inside is the AdNews Social Media Campaign of the Year from Howatson+Company for Modibodi. “This campaign nailed being culturally relevant to their audience while achieving great results,” the judges said. “The judges were impressed that th

Related Books & Audiobooks