Drake, Quarantined In Style, Makes Social Isolation A Public Spectacle

Nothing in the world is more serious right now than social distancing. Yet musicians and other artists serve the collective psyche by engaging serious subjects with a playful imagination, and , the master of inserting himself into music's Web-driven conversations, seizes that opportunity with his new video for "." The song is a seductive confection engineered to cause an Internet stir — which it did after the Atlanta dancer for which it's named, i.e. ) teased it on March 29. Toosie's short clip set off a dance challenge that continues to blaze , where teens and others are offering variations on the Cupid Shuffle-like dance. The video, which accompanied the entire song's release last night, shows the hip-hop superstar pivoting away from a simple social media challenge to engage with the current moment in typical Drake fashion — it's obvious, artful and, despite its maker's determination to keep things light, sneakily profound.