INNOVATE OR DIE. OR … BOTH
A BUSINESSMAN’S ROCKY ROAD
f Baskin-Robbins had merely given us Jamoca Almond Fudge, it would have been enough. But the in-law entrepreneurs who founded the chain in the 1940s also turned the franchising model into a veritable military operation: Baskin-Robbins was among the first food companies to offer shopowners standardized products created at a central location. It grew from a handful of California-based scoop shops in the late 1940s
