STARTING-UP AGAIN

LAKSHYA VIJ 26

Co-founder, The Pablo Project, Design and content firm, Gurugram

Vij’s team of 14 were WeWork regulars. (WeWork is an American commercial real estate company that provides shared workspaces for tech and other start-ups.) used to be cheap and convenient to conduct their business. “I held all my business meetings and team brainstorming sessions at WeWork, Gurugram, which is nearly empty these days (after the COVID scare),” says Vij, who launched his company over a year ago. “This has impacted us hugely. A task which earlier took five minutes to do, now takes 30 since we have to connect. Also, being a visual firm, one needs to be physically present at times during ideating and executing.” Vij is now working from home. “I have just started out, I have no choice,” he says.