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  • HELLO! India

    LUXURY VERSION

    Jul 06, 2019 4 minutes

    LUXURY EMBRACES MULTICULTURISM, DIVERSITY AND SUSTAINABILITY

    As this piece goes to press, Rihanna becomes the first black woman to head a luxury brand as LVMH launches Fenty. What does this mean in the world of luxury? Rihanna will have her own maison. She will have her own line of ready-to-wear, jewellery, shoes and sunglasses. LVMH’s Bernard Arnault was quick to spot more than just talent and signed Rihanna up for a partnership at Fenty Beauty (spot on for Indian skin according to the Missus). But he was in it for something bigger. Something that would shock the luxury world.

    Whether it’s old money, new hedge-fund shamans or the millennials, everyone wants to

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