TALKING SHOP at SENNHEISER’S FLAGSHIP SYDNEY STORE

Sennheiser has a shiny new flagship store in the landmark building of 5 Martin Place, the historic original home of the Commonwealth Bank of Australia, where it nestles among boutique outlets for luxury brands such as Omega watches and Giorgio Armani. We visited the store for the ribbon cutting (below), which had massed Sennheiser staff on hand to welcome the first guests.

The new flagship store allows hands-on experience of not only Sennheiser consumer headphones, but also office and professional products such as the AMBEO VR microphone, conference systems, stage microphones and more. Plus there were a few surprises on hand, such as the first sample to reach Australia of Sennheiser’s forthcoming and long-awaited AMBEO soundbar, now due to launch in May this year. And the luxurious HE 1 flagship headphone system, the ~$80,000 successor to the Orpheus, is residing in the same private room, available for booked demonstrations (no walk-ins please).

Before the ribbon-cutting we spoke with Peter Ogley, COO of Sennheiser Consumer Products, who was visiting Sydney from Sennheiser Head Office for the store opening.