IN A NEW LIGHT
THIS STEADY RISE IN APPRECIATION FOR AUSTRIAN WINES IS JUST AS EVIDENT IN VALUE-HUNGRY MARKETS AROUND ASIA, SUCH AS JAPAN, HONG KONG AND SINGAPORE
A journey through Austria’s diverse winemaking regions is an experience any serious wine lover should endeavour to undertake, as it promises to be a discovery of some of the best wines being made today—anywhere in the world.
Yes, this is a rather bold statement but there are plenty of good reasons why until only a few decades ago, Austrian wines were, by and large, consumed locally. Thankfully, the Austrians are not selfish with their wines and the year 2019 saw the nation’s wine exports reach an all-time high.
If you chart-topper Osteria Francescana in Modena, Italy, where Massimo Bottura has been offering his preferred bottles in the last two decades. But this steady rise in appreciation for Austrian wines is just as evident in value-hungry markets around Asia, such as Japan, Hong Kong and Singapore.
