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  • NZ Marketing

    Delivering unbeatable targeted experiences with JCDecaux

    Mar 13, 2020 4 minutes

    What has changed since JCDecaux acquired APN Outdoor?

    The company values of JCDecaux and APN Outdoor were very complementary, which allowed for a very smooth transition. Both organisations are driven by ensuring premium quality and unparalleled experience is paramount. Uncompromising quality in the location of our sites and state-of-the-art technology, experience in client engagement with our teams and the positive public experience of engaging with our assets are our most important drivers.

    APN Outdoor always had a strong innovative edge, launching New Zealand’s first digital site to market in 2013 and launching Calibre, a true data driven Audience Measurement System, in 2018.

    Now, as JCDecaux, we continue to focus on being an innovative market leader. As

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