Tipping Point
MARUTI SUZUKI INDIA’S second quarter financial performance was its worst in almost five years. The reason for the slump that the company finds itself in is low demand for its vehicles. Sales tumbled by close to a third during the three-month period.
The cyclical automobile sector routinely goes through crests and troughs. What set Maruti apart from the other players was its ability to perform better than the industry even in tough times. Not this time, though. The second quarter was not a one-off either.
In the first half of this fiscal, Maruti’s sales fell 27 per cent as against
