The Road Warrior
Kenichi Ayukawa led Maruti to a position of historic strength in 2017/18 and is prepping the company for future challenges.
Even by his own high standards, 2017/18 was a stellar year for 64 year old Kenichi Ayukawa, the top boss at India's largest passenger vehicle maker, Maruti Suzuki. His company closed the year with 50.1 per cent market share, the highest since 2000/01.
The significance of this cannot be overstated. Maruti's hold over the domestic market is unprecedented. Under Ayukawa, its grasp of the consumer psyche has only strengthened. No
