Instant gratification

We usually think about coffee in two extremes: fancy and non-fancy. Fancy is the type extracted through espresso machines at the local cafe with all those lush plants. It’s probably packaged up in a sealed-in bag with pleasing sans-serif font on the front. Non-fancy is our Nescafés, Moccona (heft meer mmmm) and the supermarkets’ home brands, pitched as a necessity rather than something you can enjoy. It’s the type many of us relegate to “not real coffee”.

But instant coffee is in our