GROOVING ON

THE SPINOFF EDITOR DUNCAN GREIVE RECENTLY REFERRED TO RADIO AS BEING “A KIND OF GODLESS MEDIA IBIZA WHERE EVERY CITIZEN IS OILY AND SUSPICIOUSLY TANNED AND PULLING A FUNNY FACE DESPITE BEING 108 YEARS OLD.” WHY DESPITE EVERYTHING IMPACTING THE MEDIA DOES THE CHANNEL STILL COMMAND SUCH A STRONG LISTENERSHIP?

The simple answer is content, content and content. Listeners have strong connections to the radio brands and personalities. The personalities have evolved into the social media space and so offer more opportunities for interaction with their listeners. This