ON THE RIGHT FREQUENCY: THE RADIO BUREAU

First created by NZ Radio Sales and P.R.I.S.M (Private Radio Industry Sales and Marketing) in 1993, TRB began its journey as a national sales house for all commercial stations. Initially owned by TRN (now NZME), this changed to today’s joint venture partnership when Mediaworks came on board in 2004.

These days the joint venture works alongside agencies to plan and place advertising on both networks and New Zealand’s thriving independent radio stations.