COOKING WITH GAS: NADIA MAGAZINE AND BAUER

In 2016, Bauer Media Group New Zealand took a bold and innovative step launching Nadia, a magazine based around Nadia Lim, the well-known Kiwi dietician, television personality, food writer, and co-founder of food home delivery service My Food Bag.

Any risk associated with the venture has paid off with the magazine recognized for its efforts by taking home the Supreme Magazine of the Year at the 2017 Magazine Media Awards, with the judges giving it “full marks for editorial vision, journalistic craft and a smart business and distribution model”.

Bauer Media managing director Brendon Hill says the original intention of was to look at doing something in the women’s lifestyle/wellness space as Bauer didn’t think the category was being completely covered. The company undertook a major research piece into influencers in the New Zealand market, and found out Lim had a 96 percent