NO JUNK MAIL HERE
Jun 21, 2018
2 minutes
Despite a universal switch to screens, catalogues remain a reliable part of the marketing mix and countless purchase decisions are made because of them.
Unaddressed mail retains a high readership at 92 percent, with catalogues staying in the home for around 38 days, Australasia Catalogue Association CEO Kellie Northwood says. They allow brands a way to show their
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