GETTING A BULLSEYE
Jun 21, 2018
3 minutes
Although the landscape has changed, direct mail is still an effective and engaging way to connect brands with customers, especially if customers are properly understood, Track managing director Andy Bell says.
“Ultimately the point is not just to reach people, it’s to make a connection, to elicit some form of response, in the moment.
“To do that we have to get alongside the customer in the moments that matter.”
Track, which took away 13 awards at last
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