NZ Marketing

SARAH WILLIAMS Spark

On how Spark sees itself

SARAH: The way I see it is we are not just a provider of broadband, landline and mobile services anymore. That’s our foundation and we will absolutely continue to do that as well, but we also want to be in a position where we can provide great entertainment and services over the connectivity we provide, and both of those examples are extensions of that.

On its investment in music

SARAH: The investment in music is a big focus for Spark and something we know our customers really love and value – it’s really central to emotional moments of connection that we share with loved ones.

Bringing Spark mobile and Spotify together fuses music and technology, which is really important as technology is our core offering. We

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing9 min read
Keeping It Local
There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre
NZ Marketing5 min read
Reinventing For A New World
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country. Realising the post-pandemic world would look quite different to the one before it, successful indie ad agency Shine made some bets. To
NZ Marketing5 min read
2024: The Year For Transformation At Speed
In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most wellestablished independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging indu

Related Books & Audiobooks