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  • NZ Marketing

    CONQUERING MOUNTAINS

    Sep 16, 2018 2 minutes

    The Challenge

    After 28 years in market, TSB Bank’s brand was in need of a makeover. It was considered outdated and no longer representative of the TSB Bank identity, values and strategic direction of the future.

    The bank was increasingly seen as peripheral, with low awareness and consideration. At best, it was seen as a provincial ‘Agri-bank’, at worst, it was not thought of at all.

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