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  • NZ Marketing

    #2009 VS 2019

    Mar 24, 2019 2 minutes

    REMEMBER THESE ADS?

    OH SO QUOTABLE

    IT’S A DIGITAL WORLD

    While digital advertising was growing in 2009, New Zealand marketers were well behind those overseas in their shift in thinking from traditional to digital solutions.

    Mark Evans, the outgoing IAB chief executive, gave some insight into how the economic downturn was impacting the rise of online spend.

    "International indications are that the economic downturn is actually resulting in the shifting of more advertising budget online. Online advertising provides greater measurability for response-driven advertising, faster response, and the ability to

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