Everand Logo

Welcome to Everand!

  • NZ Marketing

    NZ Marketing's PROGRAMMATIC GUIDE

    Sep 16, 2018 3 minutes
    SIMON BIRKENHEAD

    CEO OF KPEX

    PROGRAMMATIC GUIDE BROUGHT YOU BY:

    Having worked in, and led, a number of online media businesses in the UK, I had expected my move to New Zealand would be a step backwards in programmatic maturity. Online marketers in the US and UK have a long-held opinion they are ahead of the world in technology, spend and planning sophistication. This is somewhat true. However, technological leadership comes with

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing3 min read
    Marketing Association Celebrates 50 Years Of Helping Marketers Be Brilliant
    It was 1974 – the year ABBA released Waterloo, President Nixon resigned and Muhammad Ali won the Rumble in the Jungle. In New Zealand, 18-yearolds won the right to vote, a Committee for Women was established and we were all singing along to Cheryl Mo
    NZ Marketing7 min read
    Bridge Over Troubled Water
    The breaking news on an otherwise uneventful Wednesday morning was that Three’s parent company Warner Bros Discovery was breaking the news. Staff had been drafted to an 11am meeting, where they were given the unholy word that Newshub’s newsroom would
    NZ Marketing2 min read
    Lockdown Baby: The Birth Of A Rascal
    It was March 2020, in the midst of the first lockdown. Like a lot of agency folk, I was feeling the grind of being too stretched, under-resourced and racked with guilt that I wasn’t doing my best work. Then Covid hit and shit hit the fan, creating ex

    Related Books & Audiobooks