APPA New Zealand Awards for Promotional Excellence
Mar 24, 2019
4 minutes
Platinum Award for Overall Excellence & Apparel/Wearable Products Award
APPA’s Platinum Award for Overall Excellence is awarded by the judging panel to the award entrant considered as the stand out of all the awards, recognised for their excellence.
Campaign: Tui Catch a Million
Company: Boost Promotions
Boost Promotions (Mr Vintage) worked with DB Breweries (Tui) to design and produce the latest Catch a Million T-Shirts for the 2017/2018 T20 and ODI summer cricket games in New Zealand. The campaign gave fans the chance to win a share of $1 million dollars if they caught the ball with one hand, while wearing the Tui T-Shirt.
The design
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