AS BROAD AS YOUR IMAGINATION

“A game changer.” These were the words of Brenden Rolston, managing director of personalised communications marketing agency ActionHQ, to describe Fuji Xerox’ Iridesse Production Press.

Rolston was presenting to industry professionals at the Marketing Association; explaining the possibilities and capabilities of the press for creatives and clients.

Opening the session, the Marketing Association’s chief executive Tony Mitchell explained the invitation pack, sent out six weeks previously, containted elements produced on the Iridesse, displaying the print embellishments the press is known for.

“It had a whole different feel, a different look,” Mitchell explained.