Pathway to Profitability
BUSINESS ENVIRONMENT CHALLENGES
There is no doubt the business environment is changing rapidly.
Executives face time pressures as a result of the exponential rate of change and technological advancements. Companies face the dual challenge of commoditisation driven by globalisation and the disruptive forces of nontraditional competitors entering their marketspace with product and service offerings targeting their customers. B2B companies have the added challenge of multiple stakeholders involved in almost every purchasing decision and the fact that potential customers know more about their options than the sales person.
