Covered in Creativity

Marking its first full year since the initiative launched in May 2018, creating the AdNews cover has become a revered challenge across adland.

Every issue this year, we have selected an agency to put their creative juices to work and produce a cover image for the monthly magazine.

Each cover reflects the edition’s investigative feature and who better to enlist for the challenge than some of the nation’s top agencies. We’ve tackled some big topics throughout the year, from mental health in adland to the rise of influencer marketing.

Agencies including TBWA Sydney, LIDA, Ogilvy, Thinkerbell, Host/ Havas, Special Group, BCM and DDB, as well as industry collective Youngbloods and artist Mulga were given briefs that challenged their teams,