A question of loyalty
Collecting loyalty points, such as those of the frequent flyer variety, can influence buying decisions every day but is this “free” reward obsession worth it?
Does anyone ever get to use the points? And if they do, is the reward worth the effort?
Australians love their points. Almost 90% of the populations is estimated to be a member of a loyalty scheme, with the average Australian carrying four or more reward-earning cards.
These hungry reward seekers scheme to get the best point return per dollar spent. They know more points are coming with the next special offer, double points or more — offers too good to refuse.
From a marketing point of view, these loyalty programs are a sure way of creating deeper databases on customers and prospects to build engagement and create finely targeted advertising campaigns.
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