MODERN LUXURY

Setting the tone for a new retail experience, Braun Büffel Creative Director Fabio Panzeri unveiled a new store design concept at ION Orchard, Singapore, last January. The launch of the new store design concept also marks the first step in the house’s new business strategy. The architectural philosophy of the new design radiates contemporary luxury where a fusion of heritage, modernity and industrial chic come together. The fusion does a wonderful job in keeping up with the modern eclecticism characterizing the house’s newest collection.

This new contemporary vision for the brand is