TIME FOR A CHANGE
Winning over millennials is undoubtedly a difficult venture. But for Braun Büffel, the challenge might be even harder. as a 131-year-old leather goods and accessories brand, who for more than a century pioneered collections of classic elegance, turning that DNA into something else sounds nearly impossible to do, and also risky, as its faithful customers may not react fittingly to the change. yet Braun Büffel has taken the leap into a whole new strategy, by appointing Fabio Panzeri as the house’s creative director.
The Italian designer joined the brand on June 2017, bringing to it 20 years
