Marketing

Behind the sliding doors

Rigid gender codes and tired leadership stereotypes affect us all, says Bec Brideson. Trust will only come to those that recognise the meaning of this moment of truth.

There is a serious whiff of mistrust in Australia’s brisk winter air. From Malcolm Turnbull’s 30th Newspoll loss, to cricket’s ball tampering fiasco, to the Royal Commission into misconduct by the big banks. Silver lining: this isn’t just an Oz problem. Global trust is at an all-time level of stagnancy. Edelman’s 2018 Trust Barometer reports that our global trust index remains low, with 72 percent of markets distrusting their country’s institutions. For businesses, the Barometer advises that building trust should be the number one priority, but how can CEOs do just that in a world, conducted a global study in 2011 of the populations of the nations that represent 65 percent of the world’s GDP. The study prioritised a wide range of diversity: cultural, geographical, religious, political and economic. The results were:

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