Rotman Management

Corporate Purpose: A Mission-Critical Trait

The year 2020 was a watershed moment for business, society and politics. While corporate purpose and ‘stakeholder capitalism’ were already understood and embraced to a degree, the pandemic has served to magnify underlying societal faults, fuelling a paradigm shift in the way stakeholders expect companies to engage with the community at large.

This movement has been building momentum since 2019, when the — a group of American CEOs — issued a statement reimagining the conventional definition

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