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  • Marketing

    Infectious decisions

    Jul 02, 2018 3 minutes

    Campaign

    #MojitoMoment

    Client

    Bacardi

    Agency

    OMD / OMD Create

    While Bacardi is a household name the world over, it has started to lose relevance, as many people simply don’t know how to drink it. Conversely, Aperol has become a global cultural juggernaut by doubling down on the Aperol Spritz – making it the unofficial drink of summer around the world, and now increasingly in Australia. Aperol is a formidable competitor. With an extensive marketing budget and bartender appeal (due to ease of making), Aperol Spritz has become

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